As an avid gamer myself, I have always wondered how much money game developers make through advertisements. It’s no secret that gaming is a multibillion-dollar industry, but what role does advertising play in it? In this article, we will explore the different ways game developers can generate revenue from ads and examine some real-life examples of successful campaigns.
Advertising in Gaming
Advertising in gaming has become increasingly popular over the years. It’s a win-win situation for both game developers and advertisers, as gamers are often highly engaged and receptive to advertising messages. Here are some ways game developers can generate revenue from ads:
-
In-Game Advertising (IGA)
-
Product Placement (PP)
-
Sponsorships
-
In-Game Currency (IGC)
1. In-Game Advertising (IGA)
In-game advertising is one of the most common forms of advertising in gaming. It involves placing ads within a game’s environment, such as banners or billboards. IGA can be displayed during loading screens, between levels, or in-between gameplay segments. IGA is a popular method for advertisers because it allows them to reach gamers who are already engaged in a game.
2. Product Placement (PP)
Product placement is another way that game developers can generate revenue from advertising. This involves placing a product or brand within the game’s environment. For example, a soft drink company might sponsor an in-game bar, where players can purchase and consume their drinks. PP can be a more subtle form of advertising than IGA, but it can still be highly effective in driving sales.
3. Sponsorships
Sponsorships involve partnering with a brand or company to create an event or experience within the game’s environment. For example, a car manufacturer might sponsor a racing event within the game, where players can compete in virtual races using cars from that manufacturer. Sponsorships can be highly effective in creating buzz and excitement around a brand, as well as generating revenue for the game developer.
4. In-Game Currency (IGC)
In-game currency is another way that game developers can generate revenue from advertising. It involves selling virtual goods or services within the game’s environment using real money. For example, a game might sell in-game weapons or armor that are not obtainable through gameplay. IGC can be a lucrative stream of revenue for game developers, as it allows players to purchase items that they may not have access to otherwise.
Real-Life Examples
Now that we’ve discussed some of the ways that game developers can generate revenue from advertising let’s take a look at some real-life examples.
1. Angry Birds 2
Angry Birds 2 is a popular mobile game that has generated over $5 billion in revenue since its launch in 2013. One of the ways that Angry Birds 2 generates revenue is through advertising. The game features ads for other games and products within its environment, such as banners and billboards. In addition, Angry Birds 2 also uses IGA to display ads during loading screens and between levels.
2. Candy Crush Saga
Candy Crush Saga is another mobile game that has generated significant revenue through advertising. The game features ads for other games and products within its environment, as well as using IGA to display ads during loading screens and between levels. In addition, Candy Crush Saga also uses product placement to promote real-world brands within the game’s environment.
3. Fortnite
Fortnite is a highly popular battle royale game that has generated significant revenue through advertising. The game features ads for other games and products within its environment, as well as using IGA to display ads during loading screens and between levels. In addition, Fortnite also uses sponsorships to create events and experiences within the game’s environment, such as virtual concerts and sporting events.
