As a game developer, it’s important to know your target audience and create games that resonate with them. However, despite the best intentions, there are many mistakes that game developers make when it comes to targeting their audience. In this article, we will explore some of the most common mistakes and provide tips on how to avoid them.
Mistake 1: Assuming Your Target Audience Knows Everything
One of the biggest mistakes game developers make is assuming that their target audience knows everything about their games. This can lead to a lack of explanation or context in the game, which can be confusing for new players. For example, if your game involves complex mechanics or jargon-heavy terms, it’s important to explain them clearly so that players can understand what’s going on.
Mistake 2: Ignoring Feedback from Your Audience
Another common mistake is ignoring feedback from your target audience. It’s important to listen to what your players are saying and incorporate their suggestions into the game. This can help you improve the overall experience for your players and increase the likelihood of repeat play. For example, if players consistently complain about a particular level or mechanic, it may be time to reevaluate that aspect of the game.
Mistake 3: Trying to Appeal to Too Many People
When creating a game, it’s easy to get caught up in trying to appeal to as many people as possible. However, this can lead to a lack of focus and a diluted experience for players. Instead of trying to appeal to everyone, focus on the core demographic that your game is designed for. This will help you create a more cohesive and enjoyable experience for your target audience.
Mistake 4: Not Understanding Your Audience’s Preferences
Understanding your target audience’s preferences is crucial when it comes to creating games that they will enjoy. This includes things like preferred genres, art styles, and gameplay mechanics. For example, if your target audience prefers action-packed games with fast-paced gameplay, it may not be a good idea to create a slow-paced puzzle game. By understanding your audience’s preferences, you can create games that are more likely to resonate with them.
Mistake 5: Relying Too Heavily on Social Media Marketing
While social media can be an effective marketing tool, it’s important not to rely too heavily on it. Many game developers make the mistake of only promoting their games on social media and neglecting other forms of marketing, such as email campaigns or influencer outreach. By diversifying your marketing efforts, you can reach a wider audience and increase the chances of success for your game.
Tips for Targeting Your Audience Correctly
-
Conduct market research: Before you start creating your game, it’s important to conduct market research to understand your target audience and what they are looking for in games. This can include things like surveys, focus groups, and analyzing competitor games.
-
Create a clear brand identity: Having a clear brand identity is important when it comes to attracting your target audience. This includes things like creating a consistent visual style, tone of voice, and messaging across all marketing materials.
-
Focus on engagement: Engagement is key when it comes to keeping players coming back for more.
